Coldplay's Chris Martin hopes he "didn’t do something bad" after making a joke about a couple having an affair when they ducked away from the fan cam at his concert.

The cringe viral moment between a CEO and his HR chief at a Coldplay concert last week was more than a year in the making — and actually the result of a savvy marketing strategy by the band. “Fix You” crooner Chris Martin began pushing the camera on fans at live shows and serenading them individually with impromptu lyrics in January 2024 during a packed show in Singapore.

Coldplay's Music of the Spheres world tour was held at Gillette Stadium in Foxborough, MA, on Wednesday, July 16, and a camera scanning the crowd caught an awkward moment.