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Dell, Apple
Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.
Dell Drops XPS Branding in Major Rebrand
Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort unveiled at CES 2025. The company announced that its new lineup will consist of three simplified categories: Dell,
OnePlus 13 vs iPhone 16 Pro Max
OnePlus 13 vs iPhone 16 Pro Max: which flagship wins?
In the past, the battle between smartphones was locked to Samsung vs Apple, but nowadays there are more competitors than ever. One such phone maker is OnePlus, which just released its latest smartphone globally: the OnePlus 13.
OnePlus 13 vs. iPhone 16 Pro Max: Which comes out on top?
In contrast, the iPhone 16 Pro Max has Apple’s signature flat-edged design with a more pronounced squared-off camera bump. Although its 6.9-inch OLED display is slightly larger, it has a lower resolution of 2868 x 1320 pixels. However, it still provides the same 120Hz refresh rate for fluid scrolling and animations.
OnePlus 13 alternatives: iPhone 16 Pro Max, Oppo Find X8 Pro, Realme GT 7 Pro and more
Looking for alternatives to the OnePlus 13? Here are the top five smartphones, from iPhone 16 Pro Max to Vivo X200 Pro, that offer impressive features and performance.
Live Science
2d
Apple AirPods Max vs AirPods Pro: Which is better?
On the other hand, the AirPods Max offer a better noise-canceling experience by virtue of that form factor. Both products ...
2d
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
9h
Review: The Base M4 MacBook Pro Is The Only Computer Most Of Us Need
It doesn’t make sense to own a dedicated desktop computer anymore. Just get the base M4 MacBook and use it for all your ...
20h
on MSN
AMD VP explains why the Ryzen AI Max likely wouldn't exist without Apple
AMD's Ryzen AI Max chips came as a huge surprise at CES 2025. They're basically super-powered versions of the company's Ryzen ...
1d
5 Reasons to Wait for Next Year's MacBook Pro
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt ...
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