After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...

Meghan Markle's 'As Ever' trademark application faced partial rejection by the USPTO due to similarities with the brand ...

Therefore, the former Suits star had to come up with a new name. The problem is the new one she chose “As Ever,” is not original either. In addition to the name change, Meghan ditched ARO’s ...

Duchess Meghan has shared a rare photo of her daughter Princess Lilibet as she reveals a new name and website for her ...

Princess Lilibet has made a rare appearance alongside her mom, Meghan Markle, in a new photo featured on Meghan’s newly ...

One day after the Duchess of Sussex announced she was changing American Riviera Orchard to “As Ever,” the small company’s owner, Mark Kolski spoke out on Instagram amid a flurry of support.

The launch of Meghan Markle’s lifestyle brand, As Ever, is just around the corner. Last night,the Duchess of Sussex shared a mood board on her Instagram teasing what fans can expect from the ...

Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not ...

Meghan Markle enlisted the help of her and Prince Harry’s daughter, Princess Lilibet, to introduce her new lifestyle brand, As Ever, to the world. On Monday night, the Duchess of Sussex took to ...

Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what ...

The founder of the New York-based “family” clothing business As Ever posted on social media following the Duchess’s rebrand announcement on Tuesday. Mark Kolski, its founder, vowed to ...