Brand USA has launched the 'America the Beautiful' campaign to enhance international tourism to the U.S. ahead of a historic ...

The U.S. Travel Association cited "significantly fewer visits from Canada" as the primary contributor to the decrease.

Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global ...

Brand USA’s global tourism campaign, “America the Beautiful,” launched Monday at Brand USA Travel Week U.K. and Europe in ...

With America’s global image arguably more complicated than ever, Brand USA is hoping to reframe the conversation with its ...

US destination marketing organisation Brand USA has launched its new America the Beautiful campaign, with promotional ...

Lobbyists are fighting to undo an 80% budget cut to Brand USA, a travel marketing organization created by Congress, as the ...

The UK trade will see no decline in focus from Brand USA despite the organisation’s need to “recalibrate” resources in response to swingeing budget cuts, its chief executive has pledged.

Geoff Freeman, CEO of the U.S. Travel Association, said during the IPW conference last month that the organization was doing “everything in our power to protect Brand USA. “And we’ve got more allies ...

Brand USA's downsizing was almost inevitable after Congress torpedoed its funding this summer. Whether it can be effective in promoting tourism given the U.S. political climate remains to be seen.

Brand USA, the official destination marketing organization for the United States, faces an uncertain future should President Trump’s “Big Beautiful Bill” be passed into law as it cuts funding from ...

Brand USA launched an "America the Beautiful" tourism-marketing campaign, aiming to increase inbound tourism to the U.S.