The White House, through an outside event production company called Harbinger, is soliciting corporate sponsors for this year’s annual Easter Egg Roll, which is prompting major concerns from ethics experts and shock from former White House officials from both parties.

The White House is seeking corporate sponsors for this year's Easter egg roll — a 147-year-old tradition, CNN first reported. Why it matters: Allowing businesses to use the White House to advertise their brands could upend long-standing precedents and regulations around the use of public office for private gain.

According to a document obtained by CNN, corporate sponsors willing to drop at least $75,000 can get their logos slapped on signage and Easter baskets.