CHICAGO (CBS) -- An era is coming to an end in River North, as the Chicago outpost of the Hard Rock Café is soon to close after 39 years in business.

After nearly 40 years downtown, one of Chicago’s longtime tourist destinations, Hard Rock Cafe, is closing permanently in March, marking the end of an era for one of the chain’s oldest locations. A statement from parent company Hard Rock International says that the final day of service for the location will be Saturday,

The Hard Rock Cafe will close its River North location March 29 after nearly four decades in business, the company confirmed.

Chicago's Hard Rock Cafe in River North is closing permanently on March 29. Why it matters: Hard Rock Cafe was once considered the pinnacle of cool and opened in Chicago in 1986, helping to make River North a hot spot for nightlife in the city.

Celebrity chef and humanitarian José Andrés is closing his restaurant and speakeasy in River North, the latest in an onslaught of shutdowns to hit the downtown neighborhood.

After 39 years of operation at 63 W. Ontario Street in River North, Chicago's Hard Rock Cafe will officially shut down on March 29 of this year, according to NBC Chicago. The news was first shared by a fan account on Facebook last week, confirmed today by NBC Chicago.

The Hard Rock Cafe in River North is closing its doors after nearly 40 years. The iconic rock-and-roll memorabilia restaurant said in a statement its last day of service will be March 29. Chicago was the chain's eighth location when it opened in 1986 and is the fourth oldest still open today.

A grand opening party was held for the Hard Rock Cafe at 63 W. Ontario St. in 1986, as that area of River North was transformed from little more than a row of gas stations to an entertainment district.