On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.

American Eagle Outfitters has a message to its critics, who took issue over its ad with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards.