West Virginia is the latest state to allow high school athletes to benefit from name, image and likeness payments. According ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

West Virginia high school and middle school athletes are now able to get paid for name, image and likeness deals. The state school board in July approved the first NIL policy for student athletes, and ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Tom Brady spoke to FOX Sports college football analyst Joel Klatt about young athletes navigating the new college football ...

Name, image and likeness issues have been a talking point across the college athletics landscape in recent years and now it’s trickled down to West Virginia spo ...

Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

NIL was adopted in the summer of 2021. The feeling was that either or both would cripple small schools and their ability to place players in the NFL as more of them transferred up to Power 5 schools.