The retailer has been the subject of boycott calls since an internal memo revealed a rollback of its DEI programs.

Twin Cities Pride has decided to exclude Target from its annual festival and parade after the retailer’s decision to scale back diversity initiatives. For years, Target has been a visible — and generous — supporter of Pride events in Minneapolis and around the country,

Twin Cites Pride officials have reacted to Target’s recent pull-back on its diversity programs, announcing that the Minneapolis-based retailer would be allowed no role in the organization’s festival or parade.

Several Twin Cities leaders and organizations are reacting to Target's announcement to end its DEI efforts, with one group even parting ways with the retailer.

Target's announced rollback of some of its diversity, equity and inclusion (DEI) initiatives is drawing backlash locally. State of play: Target said in a fact sheet that it would conclude its "three-year diversity,

Twin Cities Pride executive director Andi Otto says the nonprofit made the decision because Target is not standing up “against those who are fighting against us.”

On Sunday, organizers with Twin Cities Pride called on the LGBTQ community to help raise funds for the event, adding that Target's absence will eliminate $50,000 in funding the event normally receives.