Sydney Sweeney’s new ads for clothing retailer American Eagle, which play off the words “genes” and “jeans,” have left some social media users convinced it’s promoting white supremacy.

The 27-year-old "Euphoria" star is featured in a new American Eagle Fall 2025 denim campaign with the tagline "Sydney Sweeney has great jeans."

American Eagle’s partnership with the already controversial actress has created major controversy online, despite the campaign’s charitable efforts.