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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
Doja Cat Mocks Sydney Sweeney Over American Eagle ‘Great Jeans’ Ad
Doja Cat is making waves after mocking Sydney Sweeney’s latest American Eagle ad. Her viral TikTok video, which spoofs Sweeney’s delivery of a controversial “genes/jeans” tagline, has added fuel to an already heated online debate.
American Eagle's ad campaign featuring the 27-year-old star captured the internet's attention. An advertising expert says ...
12hon MSN
The Internet Loves Sydney Sweeney
Sweeney does not speak much about her politics (for interested parties, there are potential clues, such as a 2020 tweet supporting Black Lives Matter and a mention of having conservative relatives), ...
Critics from MSNBC, Salon, and The Washington Post claimed Sydney Sweeney's American Eagle ad represents a cultural shift toward "Whiteness" and regressive themes in advertising.
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