Ford’s plans for a new line of cars named in honor of Henry Ford’s son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors’ ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

On Nov. 19, 1959, Ford discloses plans to end production of the Edsel. Code-named the E-car, the Edsel had been introduced on Sept. 4, 1957, or E-Day, to slot between Mercury and Lincoln. It was a ...

The Edsel, so it seems, is much like the Lay’s potato chip. You can’t have just one. At least, that’s the impression I got earlier this summer when I spent the day with the local Edsel owner’s group ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...