In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

Going back to the late 1950s, Ford wanted a fourth brand in order to gain more market share, and so Edsel was established as an expansion of the Lincoln-Mercury division, joining the latter two in the ...

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Ford’s plans for a new line of cars named in honor of Henry Ford’s son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors’ ...

Take pity on the poor Edsel. Though it has gone down in automotive history as one of the worst marketing disasters of all time, Ford's original plan was to slot the new $250 million Edsel division ...

The Edsel, so it seems, is much like the Lay’s potato chip. You can’t have just one. At least, that’s the impression I got earlier this summer when I spent the day with the local Edsel owner’s group ...

Automakers are so sensitive about naming products that they seem to be running out of useable ideas. Too many great models regressed to lend their names to lesser products, and so we're not likely to ...

Standard equipment includes the features that come with this vehicle. Select Your Options Choose options to include in this vehicle value. For the most accurate pricing and values on new or used ...