You shouldn't judge a book by its cover. But, by applying that same logic to a restaurant's sign, Cracker Barrel's logo design change shouldn't have mattered much -- but it definitely did. Trading ...

Cracker Barrel’s stock plummeted $94 million Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo. The 55-year-old company’s share value dropped 7.2 percent ...

National restaurant chain Cracker Barrel acknowledged Monday that its rebrand is not going as planned. However, the company isn’t expected to 86 the changes, despite public backlash and a plummeting ...