Autonomous Sensory Meridian Response – a tingling, pleasurable response to subtle, repetitive sights and sounds – has been something of an internet phenomenon for nearly a decade. It went mainstream ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

You may have never heard of ASMR before, but you may have experienced it. It’s the tingling sensation on the back of your scalp or on your neck when you hear certain subtle sounds: Like a whisper, or ...

Sunday night’s Super Bowl audience watched the New England Patriots seize their sixth NFL championship and got an eyeful of Maroon 5 frontman Adam Levine’s nipples, but at least one of the broadcast’s ...

Imagine softly rustling leaves in the distance or a breathy whisper in your ear. Do you feel a tingling, warm sensation in your head? If so, you might have Autonomous Sensory Meridian Response (ASMR).

Alabama football coach Nick Saban has added a new skill to his résumé: ASMR videos. Oh yes, the Crimson Tide coach has partnered with Aflac to provide ASMR and advice on getting insurance. The ...

There's an old saying: The best way to get someone's attention is to whisper. Enter Zoe Kravitz's ASMR ad for Michelob ULTRA Pure Gold. It's all whispers and taps, and it has my full attention. Not ...

Get ready for a new surreal and satisfying glass slicing experience! In this long-format asmr video, we cut open some of the ...

Lip smacking, turning pages and scratching — they’re all part of a phenomenon called ASMR. We look at why millions are captivated by these “brain tingles.” Guests Craig Richard, professor of ...

An curved arrow pointing right. ASMR stands for autonomous sensory meridian response. The sensation is often described as tingly or satisfying and can be triggered with sounds and visuals. Here's how ...

ASMR stands for autonomous sensory meridian response. The sensation is often described as tingly or satisfying and can be triggered with sounds and visuals. Here's how five types of ASMR are made.