If you’re single and lonely, grab Axe--for the “Axe Effect” is real! Kinda. You know the commercials: A guy sprays a ton of Axe deodorant over his body and women then stick to him like white on rice.

Axe released a video as part of the campaign. The image was retrieved from its video on May 6, 2021. Axe's latest campaign is a reimagination of its "Axe Effect" messaging that had been dropped in ...

Axe is targeting Gen Z vaccine laggards with a campaign that suggests they could fall behind in the resurging dating scene without an inoculation against COVID-19. The concept was inspired in part by ...

The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way the brand is advertising to dudes is changing. "Our guy has evolved, society has evolved," Rob ...

Axe Body Spray is famous for its racy and controversial ads depicting “The Axe Effect”: a guy wearing Axe gets stripped down by two blond TSA agents at the airport; a guy wearing Axe gets chased by ...

According to the New York Times, the campaign is by the London office of Bartle Bogle Hegarty and commercials are scheduled to run in the US on Jan. 29. The first teaser commercial (below) has already ...

ENGLEWOOD CLIFFS, N.J., May 5, 2021 /PRNewswire/ — Introducing The New Axe Effect. The #1 men’s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot (“The Walk“) ...