Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...
SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...
Business Insider is reporting that Google have acquired mobile advertising giant AdMob for $750 million in stock. AdMob is a mobile advertising marketplace that connects advertisers with mobile ...
After a lot of regulatory hubbub, Google finally closed its $750 million purchase of AdMob. Now the mobile advertising battle with Apple can commence. This mobile ad battle between Apple and Google ...
Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means ...