When a customer signs up for your email list, you’re tasked with creating a unique and engaging experience for each person. Consumers expect businesses to use personalization to send them relevant ...

It’s clear—and it has been for years now: consumers want personalization. They want to feel like their favorite brands know them, understand them, and care about them as people. And time and time ...

The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology and know-how, when it comes to the world of high tech, some ...

Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet. When was the last time you received a marketing email ...

Many scientific studies highlight the link between hearing or seeing our own name and the ways that causes our brain to react as a result. Dubbed the "cocktail party effect" by psychologists, ...

We know that eBay has been looking for ways to add personalization to its marketplace and other products and properties but today the company is brining in new leadership to direct this efforts. Zoher ...

Because businesses have many different types of users who require various types of experiences, ‘personalization’ is deemed part of the solution to the million-dollar question today.