Internet ad spending also will increase 14.4% in 2008 over a strong 2007 performance, according to the research firm. For the first three quarters of 2007, Web ad revenue was up 17.2%. Most other ...

Online advertising spending in the U.S. grew considerably less in 2008 than in prior years, but the mere fact that it increased over 2007 is a positive sign, considering the economic crisis that ...

Ad spending for this year's midterm political season is already pacing $160 million above the same period in 2006, and the final tally is likely to best the general election in 2008. By Katy Bachman, ...

Voters in the 2008 election who saw Republican and Arizona Sen. John McCain's attack ads against then-Illinois Sen. Barack Obama may not have noticed. But a new study has turned up evidence that, ...

Pennsylvania TV markets are peppered with new ads for Sen. Hillary Clinton and Sen. Barack Obama. Are they effective? Ken Goldstein, director of the Wisconsin Advertising Project, which tracks ...

As the 2008 presidential primary season draws closer, candidates are pouring money into television ads to court voters in key states. A political advertising analyst and an Iowa broadcaster discuss ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Veronis Suhler Stevenson projects total communications spending to increase 5.4% to $923.91 ...

At a rally in April 2008, Obama pledged to “run a different kind of campaign” that would not try to fill the airwaves with negative ads. But don’t let that make you think Obama started with the ...

Political ads aren't quite as straightforward as they ought to be. Bill Adair, editor of Politifact.com, says it's important to sort through the rhetoric presented in the ads and get down to whether ...

Using humor, attitude and the occasional put-down, some presidential candidates are filling the airwaves with ads to stir activists and create an early, positive brand for their campaign. Mitt Romney ...

Online advertising spending in the U.S. grew considerably less in 2008 than in prior years, but any increase over 2007 is a positive sign, considering the economic crisis that started last year.