Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers ...

Tech giant Google ($GOOGL) has introduced a range of new tools to make it easier for publishers to manage ads and monetize ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Learn how the Google Ads Keyword Forecast Tool can help identify future trends and how you can integrate it into a holistic marketing strategy. The Google Ads Keyword Planner is a useful tool; there’s ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google Ads has a new policy named limited ad serving where Google needs to "get to know you"," the advertiser, before letting those ads serve at full scale. This reminds me of the Google Sandbox in ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. New ...