TV sales chiefs hoping to rebound from a horrible 2014 see next year as looking even worse. A host of forecasters, including typically bullish CBS, admit the US TV ad market saw tepid growth in 2014.
Next year looks pretty good for worldwide ad sales, although not so much for U.S. television, two leading forecasting firms will report today at the UBS Global Media and Communications Conference.
The soda company won over viewers and the LGBT community with their story of a same sex couple roller-skating with their daughter. By Debbie Emery Cola Cola’s Super Bowl XLVIII commercial was a winner ...
Ads for AMC Theatres, Kmart, Apple and even the Lowell, Michigan, police department are among the most-shared holiday commercials By Hilary Lewis Deputy Editor, East Coast The Super Bowl may be one of ...
This campaign aimed to raise awareness about Sjögren’s syndrome and establish its link with dry-eye symptoms, which is often a first indicator of the disease. The creative shows a sunflower that ...
Some of the world's biggest advertising companies are predicting faster growth in ad spending in 2014 than occurred this year, although concerns about the U.S. and European economies weigh on some of ...
Once again this year, Apple is celebrating the holiday season with a 90-second, unconventional television spot showcasing how its products can be used to create thoughtful gifts that can strengthen ...
In 2012, Priorities USA, the biggest Democratic super PAC supporting President Obama, spent over $10 million to keep one particular TV ad on the air. The ad, "Stage," featured an Indiana factory ...
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