Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

AbbVie has toppled Sanofi and Regeneron as the biggest drug ad spender across the pharmaceutical industry in 2023 with a major victory for its next-gen immunology blockbuster Skyrizi. In 2022, the ...

Ad agency Magna Global issued its latest ad spending forecast revising totals for both 2023 and 2024. For 2024, Magna expects year-over-year global ad spend will grow by 7.2% surpassing $900 million.

Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook ...

Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very ...

Add Yahoo as a preferred source to see more of our stories on Google. It’s probably quite cool to be sceptical about Christmas adverts. I really tried to be bah humbug about this one. But I couldn’t ...

Wall Street insights provider Madison and Wall cited better-than-expected trends but also highlighted key challenges facing national TV advertising. By Georg Szalai Global Business Editor U.S.

Dec 12 (Reuters) - Elon Musk's social media platform X's 2023 ad sales are projected to fall to about $2.5 billion, Bloomberg News reported on Tuesday. Sign up here. Joe Benarroch, head of business ...

The Asia Cup 2023 men's cricket tournament witnessed a growth of 31% in ad volume compared to the 2018 (the last time the tournament featuring 50 over games) edition, according to TAM Sports - Asia ...

The wait is almost over, with British retailer John Lewis confirming a release date for their annual Christmas advert. The 2023 advert will be unveiled this week on Thursday, November 9, with a new ...

A number of companies forecast ad spending for the upcoming elections to surpass $10 billion setting a new record. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) A ...

Add Yahoo as a preferred source to see more of our stories on Google. For Christmas enthusiasts, the festive season has now officially started with the launch of the much-anticipated John Lewis ...