Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

As mobile devices continue to dominate the digital landscape, it’s crucial for businesses to develop a mobile marketing strategy that complements their existing desktop marketing efforts. However, ...

May 12—WILKES-BARRE — Attorney General Michelle Henry this week announced a $10.25 million, 50-jurisdiction settlement with several major mobile device service carriers regarding allegedly deceptive ...

SAN FRANCISCO, Oct. 18, 2021 /PRNewswire/ -- As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing efforts in 2015, according to research from Criteo. The ...

First-of-its-kind integration for Brand Lift measurement with Google's Ads Data Hub enables organizations to measure and maximize their advertising investment on a global scale DALLAS, Aug. 19, 2020 ...