In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

As more viewers watch TV content on other devices, the Advertising Research Foundation calls for the term "TV households" be replaced to "TV accessible households". (Photo by Jakub Porzycki/NurPhoto ...

As AI permeates more areas of business, there is legitimate concern over whether it will eventually take jobs from people. It’s been a big area of debate in the research space, where I’ve worked for ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

NEW YORK—The Advertising Research Foundation (ARF) has proposed a new framework that would reclassify how U.S. households connect to TV. It would replace the pay TV ...

Our marketing program prepares you for careers in advertising, market research, media buying, and more, or to continue your education in graduate school. You’ll also gain important skills like clear ...

Andre Martin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Consumer trust in adverts has reached its highest level in five years, despite the public having an “increasingly complex” relationship with advertising. Research from industry think tank Credos, ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...