Bank of America Corp. plans to expand the affinity platform obtained through January's acquisition of MBNA Corp. beyond credit cards to several other consumer products it offers, perhaps as early as ...

Financial institutions have been expanding their market penetration by reaching out to new partners and building affinity marketing practices. Working with numerous such institutions, we have ...

Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...

You offer an essential service, and if you're feeling the effects of an economic slowdown, imagine the impact to charities and non-profits. Some are borderline desperate, which means this is the best ...

AUSTIN, Texas, April 2, 2026 /PRNewswire/ -- AMBA, a national leader in affinity marketing and supplemental insurance solutions, announced today that it has acquired the Affinity business and Business ...

NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today ...

Lytics, the Portland, OR personalization technology startup announces today the public launch of their new Content Affinity Engine. Content Affinity Engine is a fancy way of saying a web-based product ...

Facebook has announced some changes to its Ethnic Affinity Marketing to stop discriminatory ads that target people by race or other controversial factors. Through what Facebook called Ethnic Affinity, ...