The five premium economy products we analyze are those offered by Air New Zealand, China Eastern Airlines, SAS, American ...
An interesting trend in the post-Coronavirus airline market is that customers are more frequently opting for premium products ...
Airlines are increasingly investing in premium cabin seats to attract travelers willing to pay higher fares. The rise in premium leisure travel post-pandemic has replaced some of the decline in ...
Korean Air’s decision to add premium economy was sluggish, but the math is irresistible. For many airlines, this mid-tier cabin is where passenger comfort meets cash flow. For decades, the airplane ...
As airlines continue to roll out product segmentation—offering passengers tiered fare options starting with basic economy—upselling is becoming a critical element of the air transport business.
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