ARKAY’s new message — “We Don’t Sell Alcohol-Free Spirits, We Sell Happiness”, will become part of the company’s broader communication strategy across ecommerce, retail, social media, advertising, ...

Hands down one of the best brews we've tried in sipping memory, the Nirvana Hazy Grapefruit Lager is a fresh and zingy twist ...

ARKAY Beverages, a premium alcohol-free spirits and beverage brand founded in 2011, today announced the global expansion of its alcohol-free spirits brand and new partnership opportunities for ...

From mocktails to functional drinks, innovation and health trends are fueling rapid growth in non-alcoholic beverages.

In the past, consumers have complained that alcohol-free wines didn’t taste as good as traditional wines, but new technology and high-quality wine grapes are creating a new generation of delicious AF ...

A cultural shift is taking place across the country as alcohol-free venues reshape how we think about nightlife. What was once a niche idea has evolved into a movement, changing how we approach ...

Writing about non-alcoholic beer brings out a rather predictable set of comments: “Why bother?”; “I’d rather drink water”; “Just drink the real thing”. However, even if they aren’t for you, they are ...

Whether you’re a daily drinker or reserve imbibing for special occasions, it can be tempting to think that alcohol forges connections. Intoxication does lower inhibitions, but that doesn’t mean ...

In recent years, with growing interest in healthier, more inclusive options, alcohol-free drinks have gained in popularity. However, consumers are often confused by the terms "alcohol-free" and "0% ...

Co-owners Colter Merrick and Brett Bold have run the bar since 2012. According to Merrick, kratom has always been a big draw ...