Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The Trade Desk has a target on its back — shaped like an Amazon logo. Earlier this month, The Trade ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...