Behind the scenes, Amazon quietly relies on third parties to sell some inventory on owned-and-operated properties.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Amazon.com Inc (NASDAQ:AMZN)’s newly launched Alexa for Shopping platform could become a major long-term growth driver for its retail business, according to Bank of America analysts, who said the ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

Amazon's Alexa could soon start pitching you more than just the weather. According to reporting by Mashable from Amazon's July 31 second-quarter earnings call, the company is considering adding ads to ...