Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...
Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...
iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...
As the Swedish streamer goes through executive changes, Spotify is expanding its automated advertising capabilities with new partnerships and tools for campaign buying, creative execution, and ...
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the UK, the US, ...
Netflix is extending its demand-side platform partnerships -- now with Amazon Ads to be offering premium advertising inventory of its TV and movie content. “By integrating Amazon DSP and enabling even ...
Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The ...
Spotify has expanded access to its programmatic ad inventory through new partnerships with Amazon DSP and Yahoo DSP across its buying channels Spotify Ad Exchange and Spotify Ads Manager. It's the ...
Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...
Amazon and Netflix are teaming up to provide advertisers with the option to buy the streamer’s inventory programmatically through the tech giant’s demand-side platform (DSP). The offering will be ...
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