Amazon is asking its U.S. Prime Video subscribers to pay significantly more for an ad-free experience, but it is sweetening ...

Amazon is replacing its ad-free add-on with a new tier called Prime Video Ultra, priced at $4.99 per month. The upgrade includes ad-free viewing plus new perks like higher-quality streaming and more ...

Amazon is increasing the price of its ad-free video streaming of, along with rebranding it as Prime Video Ultra. The move comes a little more than two years after the tech giant began a major push ...