Amazon Prime Video launches Ultra tier at $4.99/month for 4K streaming and Dolby Atmos, removing ultra-HD access from standard plans starting April 10.

The revamped Prime Video ‘Ultra’ tier will cost $4.99 per month and come with ‘exclusive’ access to 4K streams. is a news ...

Amazon Prime subscribers will no longer be able to stream 4K movies, shows, or sporting events without paying extra for a new “Ultra” tier that costs $5 a month. It’s yet another example of a Prime ...

You need to pay up if you want the highest resolution on Prime Video.

Prime Ultra now, but what comes next? More downgrades for the masses?

Amazon is rebranding its ad-free plan to 'Prime Video Ultra,' raising the price, and making 4K streaming an exclusive premium feature ...

Amazon is replacing its $2.99 ad-free Prime Video add-on with ‘Prime Video Ultra’ at $4.99 monthly, representing a 66% price ...

Amazon has another surprise for us — a nice new and shiny price hike for Prime Video…yay. On April 10, the ad-free ...

Bad news for the more than 180 million Americans signed up for Amazon Prime: the service is revamping its membership ...

It could all end in ...

The days of uninterrupted binge-watching at your current rate are officially numbered as Amazon Prime Video rolls out a major ...

Currently, Prime Video with ads is part of Amazon’s Prime membership, which starts at $15 a month. Today, ad-free Prime Video users can watch supported titles in 4K, but starting on April 10, a new ...