Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since ...

As the name notes, the tool is meant to help consumers quickly select the right product for their needs. The recommendations ...

Help Me Decide is the company's latest use of generative AI to improve the shopping experience. It follows additions like its Interests tool, which notifies you about new products ...

Amazon is launching a new AI-powered tool that’s supposed to help you choose which product to buy. Now, when you look at ...

Amazon has released a new AI tool in the U.S. called “Help Me Decide” to assist customers deciding between similar products.

You can create a wish list of items you want to purchase on Amazon on desktop and mobile and share it with others with a few ...

“Help Me Decide,” a feature that “takes the guesswork out of selecting a product,” aims to make “shopping faster and easier.” ...

Amazon says its cloud computing unit at a US data centre has largely contained the fallout of a worldwide outage but some ...