Since 2009, Amazon has built products such as its AmazonBasics line into a private-label behemoth. Reporting from the Wall Street Journal indicates that Amazon's private-label days may be numbered.

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Jeff Bezos has rarely been ...

We may receive a commission on purchases made from links. After pretty much changing the face of online shopping, Amazon have given themselves a new challenge in the shape of AmazonBasics. A range of ...