Can Phil Mickelson rejuvenate Amstel Light? That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

Light beers are great when you don't feel like having a heavy drink, but they're not all worth the sip. Stay away from this ...

The world’s third- and sixth-largest beer producers nudged one another recently, the immediate fallout being that Amstel drinkers may have to switch brands, at least for a couple of months. SABMiller ...

The Spot:A man shouts in Dutch (subtitles indicate he’s saying, “Ladies and gentlemen, let’s begin!”), and we see several quick-cut scenes of life in Amsterdam. Canals, canal houses, well-dressed ...

The Amstel Beer Bike—possibly the best worst idea ever—is coming back to town. On Thursday, May 26, the Dutch beer company is taking over Stone Street ostensibly to celebrate the end of the month ...

If you ever wanted to drink a beer sponsored by the 20-time Grand Slam champion Rafael Nadal, you finally got your wish. The Spaniard has become the new global ambassador for Amstel beers for the next ...

Bengaluru: United Breweries Ltd (UBL), the maker of Kingfisher beer, on Thursday launched Amstel in India from its Dutch parent Heineken NV’s stable, to take on Carlsberg Elephant in the super-premium ...

Heineken East Africa on Wednesday the 15th announced the launch of premium beer brand Amstel into the Kenyan market. Speaking at the launch event in Nairobi, Heineken East Africa General Manager Uche ...

beginning of next year to shore up its flagging fortunes in the mid-range Thai beer market. The beverage company is believed to have a 100 million baht (US$2.5 million) war chest for its advertising ...

Pubs are facing a shortage of beers including Birra Moretti and Amstel following a huge spike in demand after lockdown restrictions were eased. Heineken, which owns both Moretti and Amstel, is ...