If you ever wanted to drink a beer sponsored by the 20-time Grand Slam champion Rafael Nadal, you finally got your wish. The Spaniard has become the new global ambassador for Amstel beers for the next ...

A seeming Homer Simpson dream machine, the Amstel Pause installation invites you to smell the roses–er, hops. Think it’s easy to sit still for three minutes? Try it right now. Thought so. We find it ...

beginning of next year to shore up its flagging fortunes in the mid-range Thai beer market. The beverage company is believed to have a 100 million baht (US$2.5 million) war chest for its advertising ...

Light beers are great when you don't feel like having a heavy drink, but they're not all worth the sip. Stay away from this ...

The Amstel Beer Bike—possibly the best worst idea ever—is coming back to town. On Thursday, May 26, the Dutch beer company is taking over Stone Street ostensibly to celebrate the end of the month ...

Can Phil Mickelson rejuvenate Amstel Light? That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

The world’s third- and sixth-largest beer producers nudged one another recently, the immediate fallout being that Amstel drinkers may have to switch brands, at least for a couple of months. SABMiller ...

In its first scannable bar code campaign, beer brand Amstel Light is letting fans in selected cities enter a sweepstakes to eat gourmet burgers in Miami by photographing and submitting a code place on ...