Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simple items. Consumers are encouraged to consider and appreciate things such as the burger, pigeon, dartboard, ...

The campaign highlights the surprising complexities of simple items such as the burger, pigeon, dart board, umbrella and ping pong, encouraging consumers to consider and appreciate the intricacies of ...

The Amstel Light Burger Bash competition, which took place last Saturday at the South Beach Wine & Food Festival, capped off a week of animated searching for the best and worst burger nationwide and ...

Heineken USA named The Richards Group as its agency of record for Amstel Light, responsible for strategic and creative duties. MediaVest USA will continue to handle media planning and buying.