It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its default, switching to an algorithmic model it calls “Data-Driven Attribution.

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s ...

This weekend, on Saturday, July 1, 2023, Google’s Universal Analytics (UA) will sunset, no longer processing data. "Universal Analytics was built for a generation of online measurement that was ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Generative artificial intelligence-powered data analytics startup DataGPT said today it’s expanding its capabilities with the launch of a library of connectors for third-party applications such as ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...