Last month, Apple acquired a popular Final Cut Pro plugin maker: MotionVFX. It isn’t clear what this acquisition will ...

As consumers become accustomed to holding free-flowing conversations with the likes of OpenAI's ChatGPT, Anthropic's Claude and Google's Gemini chatbots, the pressure is on Apple to keep up. The ...

Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the U.S. and Canada later this summer. The ads will be available to any size business ...

2025 was a fairly humdrum year for Apple from a hardware perspective. While the company’s software—including the “26” versions of iOS, macOS, tvOS, and watchOS—got a major visual overhaul, Apple’s ...

Today, Apple announced a massive shift in how it approaches the enterprise market. On April 14, Apple will merge all of its business and enterprise tools under a single, unified platform simply called ...

First look: Apple is expanding its enterprise reach with the launch of Apple Business, a platform that consolidates device management and productivity tools into a single global portal. The rollout ...