Apple is rebranding its Apple TV+ streaming service, giving the platform a “vibrant new identity” as, simply, Apple TV. The ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Interestingly enough, the tech and entertainment conglomerate also dropped a key piece of streaming news alongside its ...

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” ...

Apple TV+ has eliminated the plus sign from its name as part of a streaming service rebrand. The company quietly revealed the ...

Apple TV+, the streaming service, is getting a new name. It will now be known as simply Apple TV, the company announced in a ...

You can watch Apple TV on your iPhone by downloading the app from the App Store and subscribing to Apple TV Plus or viewing third-party content.

Apple TV+ has subtracted its plus sign.The tech giant's streaming service is now simply called Apple TV. The company quietly ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has ...