The results of the survey are shared with brands, retailers, the textile/apparel supply chain, as well as the media. The Lifestyle Monitor™ is meant to serve as a tool for the industry, allowing ...

For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these tactics are beneficial to strategy. Traditionally, ...

One of the most important issues we face today is climate change. In 2007 the Intergovernmental Panel on Climate Change concluded not only are human activities changing the climate, but also that ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

One of the ongoing themes in my blog is impulsivity. Expending willpower can make us more impulsive, and affirming our core values, being in a good mood, or consuming glucose can reduce that effect.

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

SAN FRANCISCO, April 14, 2026 /PRNewswire/ -- EZ Texting, the SMS marketing platform trusted by over 230,000 businesses, today released its 2026 Consumer Texting Behavior Report, the fifth annual ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

A business owner looks at an employee's behavior to determine his ultimate productivity and contributions to the business. In many cases, a person's behavior is affected by his attitude. Understanding ...

As the fashion industry continues to make moves to expand “sustainable fashion,” the concept remains far from mainstream. In recent months especially, consumer reports have shown demand, and even a ...