Audio content is booming. Podcasts, audio ads, guided tours, voice notes, and branded sound experiences are now core parts of modern marketing strategies. Yet for all its growth, audio still faces one ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...