Adolescents view social media as the most authentic form of media, surpassing traditional entertainment platforms in perceived genuineness, according to a new study from the University of California, ...

Right now, authenticity sells, and that's why everyone claims to have it. It's become a buzzword that's thrown around in marketing and social media. But what does being authentic actually mean? Is it ...

The creation and rapidly developing popularity of BeReal, an app that seeks to embody the idea of authentic social media, proves that authentic social media is an oxymoron. BeReal sends users a ...

Marketing Manager Maddy Hayley explains how Ashby Lumber approaches social media by focusing on its people, values, and community involvement instead of overly polished marketing campaigns.

Code-switching has long been a cornerstone of the millennial, professional experience. But it doesn't always have to be.

Contemporary culture seems obsessed with authenticity – but the question of how to be ‘sincere’ in modern society has ...

Mental Health Plays a Major Role in Hospitality — The world has gone through a lot in the pandemic. The hospitality industry has been affected tremendously. Chef Dave Critchley says the industry’s ...