Chinese electric vehicle giant BYD this week began offering advanced autonomous driving features on most of its models, including ones priced as low as $9,555, a move likely to start a new price war in a hyper-competitive market.

BYD unveiled a massive expansion of its "Gods Eye" intelligent driving system on Monday as the car giant looks to win the brutal EV battle.

And what is more, they are packaging it in electric cars that are already dramatically cheaper than anything from Tesla. Take the BYD Seagull, a car priced at just $9,500. The Chinese automaker, which has overtaken Tesla in sales there,

Tesla rival will equip hatchback on sale for less than $10,000 with features usually found only on upscale vehicles

China's BYD will equip its best-selling affordable series of models with advanced autonomous driving features similar to those in premium Tesla cars, it said on Monday, intensifying competition in the smart EV market.