You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. It was an excellent method for B2B marketers to arrange and ...

Sales systems are intricate. If you are growing a business or building a team, you’ll eventually have to put processes in place that will sustain growth. Instead of a couple of hardcore reps handling ...