As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides here; ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...

BMW hosted a change at the beginning of this decade when it unveiled a flat, transparent-ring version of its classic roundel for marketing and digital use. That logo stripped away chrome and ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy aesthetic ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

The M division celebrates the milestone in 2022, and BMW's already prepping for the celebrations with throwback cues for its M-badged cars. It all started with Gran Turismo. From those early ...