Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

When Toni George’s clients need relief, they visit her spa, plunk down $130 and lie down on her massage table. George then takes out her tools and gets to work. The 55-year-old former hair stylist ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...