Once upon a time, there was a talented basketball player named Lonzo Ball, who had a very loud father named LaVar Ball. Lonzo was one of the top talents of the 2017 NBA Draft, but that wasn't enough ...

Retired semi-pro football player LaVar Ball’s Big Baller Brand introduced his son Lonzo Ball’s signature ZO2 shoe line on Thursday — it didn’t go too well. Social media began to pick apart the shoe as ...

Lonzo Ball is officially a Los Angeles Laker and Big Baller Brands wasted no time in releasing a special Lakers colorway for Ball’s ZO2 shoes. Seconds after Ball was officially a Laker, Big Baller ...

Don’t get caught up in the hype that LaVar Ball and Big Baller Brand have racked up millions of dollars in sales of Lonzo Ball’s signature shoe. Even at $495 each. The sneakerheads at Nice Kicks did ...

Explore Boardroom, where Yahoo and Boardroom Sports cover the business and culture behind the biggest sports stories. If you’re going to put your family’s company on blast, you might as well go all-in ...

Big Baller Brand released Lonzo Ball's first signature shoe on Thursday, the ZO2 Prime. The shoe costs $495 for most sizes, and $695 for size 14 and up. Big Baller Brand is also selling an autographed ...

— -- LaVar Ball's Big Baller Brand on Thursday unveiled the ZO2 shoe line that he designed for his son? Lonzo,?with the main pair debuting at $495 on the company's website. A Lonzo ...

Few rookies have generated as much as excitement heading into their first season as Lonzo Ball, and while much of it is for his ability on the court, there's also been plenty of interest in him and ...

Texans star JJ Watt debuted his new shoe — the JJ II — on Friday, July 14. While promoting the new training sneakers on Twitter, Watt threw some serious shade at Big Baller Brand, and Lonzo Ball for ...

Big Baller Brand is at it again. They have unveiled their newest edition of their signature sneaker. With the 2018-2019 NBA season kicks off this week Lonzo Ball is dropping his new shoe. The Los ...

Lonzo Ball has a new signature ZO2.19 shoe from his father's Big Baller Brand. The shoe is also priced at $200 -- a huge drop from the original $495 price for the first ZO2 shoes. But before anyone ...

On Thursday night, the highly anticipated 2017 NBA Draft took place, and it did not disappoint. Viewed as one of the deepest in recent memory, the draft provided plenty of talented prospects for NBA ...