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Duke basketball freshman Cameron Boozer is one of four featured athletes in Season 5 of NBA 2K26, joining other top players.
Prime Video is bringing NBA fans exclusive live games this season, delivering high-stakes matchups and exciting storylines straight to your streaming device. From early-season showdowns to key conference clashes, don’t miss the action on Prime.
After years of waiting, college basketball fans will soon have the opportunity to play as one of their favorite NCAA teams in a video game once again.
Kentucky, Duke, North Carolina and UConn men's and women's team gear and players to be available in latest video game update with more to come
Some of the biggest stars in college basketball will have the honor of making their video game debuts in NBA 2K26.
UConn Basketball fans will now get the chance to play as their favorite team in NBA 2K26, as the popular video game series took to social media on Wednesday to announce that UConn Huskies basketball will be a playable addition in their upcoming update.
NBA games are averaging 1.8 million viewers across the NBA's three TV partners, up 16 percent from last season.— This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.