Puerto Rican superstar Bad Bunny's music catalog has seen a jump in streams since his 2026 Super Bowl halftime performance was announced. According to Luminate, an industry data and analytics company, Latin music is primarily consumed via streaming.

Bad Bunny was in the middle of a workout when Jay-Z called him about headlining the Super Bowl LX halftime show. "I remember that after the call, I just did like a hundred pull-ups," the reggaeton superstar said while calling in live Monday, Sept.

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Crowds wore maga flowers and “pavas” — straw hats traditionally worn by jíbaros, Puerto Rican rural farmers. They drank Medalla beer and danced salsa. Over the course of a 31-date residency at the Coliseo de Puerto Rico in San Juan, Bad Bunny worked ...